BadgePass Announces New Executive Leadership to Support Continued Growth

BadgePass Announces New Executive Leadership to Support Continued Growth

BadgePass is entering an exciting new chapter, and with it comes two key leadership appointments designed to support our continued growth and strengthen the experience we deliver to customers and partners.

We’re proud to announce that Jason Thomas has been appointed Executive Vice President of Sales, and Robbie Jefcoat has been named Executive Vice President of Customer and Brand Strategy. These additions reflect our ongoing commitment to scaling thoughtfully, deepening relationships, and continuing to connect identity and security in meaningful ways.

Investing in Leadership for What’s Next

“As BadgePass continues to grow, we’re focused on investing in leadership that aligns with where we’re headed,” said Lindsay Martin-Nez, CEO of BadgePass. “Jason brings a proven track record of building high-performing sales organizations and driving meaningful growth. Robbie brings a deep understanding of our customers, our brand, and what it takes to create a complete experience people trust and advocate for.”

Together, Jason and Robbie will play a critical role in helping BadgePass expand its impact while staying grounded in what matters most… people, trust, and connection.

Jason Thomas, EVP of Sales

As EVP of Sales, Jason will lead BadgePass’s sales organization and go-to-market strategy, working closely with marketing, customer success, and product teams to expand adoption, strengthen partner relationships, and drive sustainable growth.

Jason brings extensive experience in technology and enterprise sales leadership, with a strong background in building high-performing teams and delivering results through strategic execution and customer-focused selling. His leadership will help ensure BadgePass continues to scale with intention while meeting the evolving needs of the markets we serve.

Robbie Jefcoat, EVP of Customer and Brand Strategy

In his expanded role, Robbie will lead efforts to elevate the full customer experience… from onboarding and engagement to retention and advocacy, while continuing to shape and strengthen the BadgePass brand, messaging, and market presence.

With more than a decade at BadgePass, Robbie is widely recognized for his customer-first leadership and ability to build teams that deliver meaningful outcomes. His focus will be on creating a consistent, exceptional experience across every touchpoint, while amplifying the story of how identity and security come together through the badge.

Building for the Future

“These roles represent critical investments in our future,” added Martin-Nez. “As we continue to scale, we’re committed to accelerating growth while delivering an exceptional experience for every customer and partner. Jason and Robbie will help us do exactly that.”

At BadgePass, growth isn’t just about expanding our platform, it’s about building the right team to support our customers, partners, and community every step of the way.